MARKETING PLAN Comparative Market Analysis:(CMA) The first step in the marketing process is the preparation of the CMA. The analysis is derived from recent comparable sold properties. All such properties sold within the past few months are studied and compared with your property. The information of three to five of these properties are also entered into a real estate specific appraisal software program which equates the comparables to your home, creating an extremely detailed analysis, and finally arriving at a proposed sale price. In addition to researching the recent sold properties, I personally preview the active listings are in competition with your home. Determining the proposed list price is certainly not an exact science, as no two properties are exactly alike. It is only after a detailed examination of similar properties, adding or subtracting dollar adjustments as appropriate to the sale price is an estimation of value possible. Professional Photography: Digital photos are taken of both exterior and interior, becoming the foundation of the marketing program. "Virtual Tours" are taken when the size of the house is appropriate. Several 360 degree scenes will be taken for presentation in the Multiple Listing Service and on the Internet. Multiple Listing Service: (MLS) The property will be presented in the Chautauqua County MLS system and is accessible at my web site www.chautauquarealestatehomes.com making it available to everyone, including Realtor.com and Real Estate Advantages web site. Internet: At the most recent count, 84% of homebuyers used the internet in searching for their next home. Because of this astounding figure, a great deal of emphasis is placed on internet marketing. The number one web site utilized by most of the buying public is Realtor.com; attracting about 14 times more buyer traffic than its competition. All of our listings are placed on this web site, with professionally taken interior and exterior photos. A very unique "animation" is also built into the site, which has been responsible for increasing traffic to these sites. All properties are continuously advertised to the world until sold. For an illustration: www.chautauquarealestatehomes.com Go to search for homes, enter your criteria. Company web site: www.reahomersearch.com Exposure on numerous REA agent's web sites including www.realtor.com (#1 real estate site on the internet, with 14 times more traffic than competitors). "Pictorial Animation Feature" installed on realtor.com site. For an illustration, click on: realtor.com It is a known fact that since the purchase of a home is based mostly on emotion, the use of a 24 hour free message system discribing the home and higlighting it's most influential featurers do the most to sell the property than anything else. Again, it is a known fact that even when working with Realtors, buyers drive by their favorite neighborhoods on their own, searching for their dream home. For this reason, the ability to call my 24 hour hot line and get pertinent information about your home will draw more of a desire to see the home. If they have any questions about the home there is a zero transfer option allowing them to reach me instantly. By the way, I use only my cell phone number for my hot line, thereby always reachable in seconds. Extensive Client Reporting: I have always been keenly aware of keeping my clients informed. The sale of your home is a major experience, and one which you the seller should be regularly updated on. This is a joint venture between us, with both working hard to achieve a common goal...the sale! The following are ways in which you will be kept abreast of the marketing process: Post Showing Phone Call: Following each showing, I will personally call the showing agent requesting feedback as to what they and their buyer thought about the property. What did they think about your home in comparison with the other properties they had seen, and most importantly, what did they think about the price in comparison to the other listings? Notes are taken, and this information will be relayed to you. Daily Market Update: Each day you will receive an e-mail containing photos and information relating to the current active listings in your area with which you are competing. The goal here is to keep you appraised of what's happening in the market, so that when you do receive an offer, you will have a good feel as to how to respond. Real Estate Related News: Accessible on my web site, in an attempt to keep you educated as to present market conditions. Again, when that offer does present itself, you will have further information relative to market conditions, enabling you to respond in such a way that you will sell your property, and maximize your profit. Naturally, you will also have my input and advice, based on my many years of sales experience. Office Preview: Shortly following the listing of your property, Real Estate Advantage (approximately 40 agents) will preview your home. This office tour is somewhat unique in today's real estate world, many agencies have stopped touring their listed properties. However, our agency continues to feel that touring is essential for the proper representation of their client's properties. If a agent is to speak intelligently about the property to prospective buyers, calling into the office, they must have seen it. Quite often, following the preview they will discover they have a buyer for which the new listing would be perfect, and sell the property right away...only because having had a chance to see it. Incidentally, as an incentive for a Real Estate Advantage agent to sell a Real Estate Advantage client's property, the selling REA agent receives a bonus from the REA listing agent. This is a written policy within the Company, which obviously encourages REA agents to sell REA listings, a practice not found in other companies.